Programmatic Lead

Full time PRN in Media & Communications Email Job
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Job Detail

    Job Description

    The programmatic team is a group driven to deliver highly effective campaigns through data targeting, audience targeting, and contextual targeting. The ideal candidate will have hands-on experience with programmatic trading in self-service demand side platforms (DSPs). The Programmatic Trader will be a great communicator and ready to lead the team in implementing programmatic media buys across the agency.


    Suggest programmatic strategy and tactics that coordinate with and augment the overall media plan objectives for DWA’s B2B clients
    Create and actively manage and optimize programmatic campaigns in DSPs
    Be consistently curious and inquisitive – learn how platforms work, and more importantly, learn how to game them
    Manage campaigns across programmatic mobile, display, video, OTT, CTV, and audio
    Understand how data from various channels can help the overall customer journey for each client account
    Identify, suggest, and setup private marketplace deals
    Continually acquire knowledge by maintaining relationships with key programmatic vendors in DWA’s portfolio
    Actively monitor campaign KPIs via reporting
    Produce and present engaging campaign analysis to clients, demonstrating the effectiveness of planning, testing, and media optimization and management
    Provide insight and guidance to members of the integrated media team
    Maintain and stay current on industry news and research

    · 2-3 years of hands-on experience with one or more of the following DSPs: Google DoubleClick Bid Manager, TheTradeDesk, DataXu, Amazon Advertising Platform, Adobe/TubeMogul, and Sizmek

    · DoubleClick Campaign Manager/DoubleClick Bid Manager certifications are preferred but not required

    · Strong written and verbal communication skills

    · Detail-oriented and organized

    · Able to multitask and work well under pressure

    · Positive team player

    · Proficiency in Microsoft Office applications

    · Bachelor of Arts or Bachelor of Science degree